Created by Edible Blooms, their new ‘Hampers in Hand’ gifts were inspired to give a warm ‘virtual’ hand to small businesses in regional areas of Australia who have had a tough start to 2020.
Edible Blooms are determined to find a silver lining in all this uncertainty and deliver some positivity by working hand in hand with regional producers around the country.
The first range launches today, showcasing a treasured region in South Australia – the Barossa Valley – which has been impacted by the COVID-19 tourism decline. Put together with care by the Edible Blooms team, the ‘Taste of the Barossa Hamper’ is over-flowing with high-quality produce from the region.
Born and bred on a farm in regional South Australia, Edible Blooms Managing Director, Kelly Jamieson, says, “This concept was inspired by my good friend Victoria McClurg, Founder of Barossa Valley Cheese Company. I have watched Victoria invest her heart and soul to build an amazing brand and business over the last 17 years. I am keen to help her and other regional producers in any small way we can to help them maintain their business momentum in these challenging times.”
“Our extensive customer network and contact-free* online delivery service places us in a unique position to help distribute this wonderful regional produce around the country” says Kelly Jamieson.
Not only do Hampers in Hand send a little love, they also promote regional producers to help them keep their business visible and viable during these uncertain times.
Victoria McClurg says “This is the toughest retail has been since I started Barossa Valley Cheese Co. Now more than ever we need to be innovative about how we get our produce into the hands of consumers. Partnerships and collaborations like this new initiative with the Edible Blooms team enables us to reach new consumers quickly and showcase our quality products”.
Producers featured in the Barossa Hamper include Barossa Valley Cheese Co, Steiny’s, Relish the Barossa, Barossa Country Biscuits, Trevallie Orchards, Pindarie Wines, Barossa Kitchen and Barossa Cider Co.
Kelly Jamieson says, “We are looking for more regional champions, like Victoria, as we are the only online gift company with production and distribution stores in every major capital of Australia. Hampers in Hand is all about giving voice and spotlight to Australia’s best regional food producers.”
Other Australian regional areas are encouraged to put their produce forward for the next range of Hampers in Hand via the Edible Blooms website.