The axing of Adelaide Fashion Festival came with a deep heavy heartedness; but a noteworthy realisation of just how strong the Adelaide fashion community really is. So, when the Vogue Festival finally rolled around, it was incredible to see the number of businesses and VIPs engaging with the public to revitalise our local arts culture; while giving the fashion lovers of Adelaide something to look forward to. The sales, events and words from local style muses really upped the ante for enthused shoppers—who certainly didn’t hold back when it came to priming the wardrobe for some sunny weather and festivities. With that said, here’s a wrap up of exactly what went down during the final Saturday of the Adelaide Vogue Festival.
Undoubtedly one of the most exciting events of the day was high tea with the man behind South Australia’s most widely celebrated couture label: Paul Vasileff. Held at the Mayfair Hotel, Paul talked of his journey through the arts over luxurious sweet and savoury treats—accompanied by champagne. It’s no secret that fairy tales are a large influence behind the Paolo Sebastian label, so it was great for the public to see a real-life example of how dreams can influence reality.
David Jones were also huge participators in this years Vogue Fest; offering a range of great deals, masterclasses and activations. With evidence of absolutely any purchase at DJs, shoppers were offered a free glass Moet Chandon to really send off their afternoon in style. Other highlights included the free in-store photo booth, and the popular gumball machine which pumped out a number of exclusive prizes.
Planted in the middle of the mall was the Vogue Runway, where a number of influential figures in the name of fashion made their mark over the course of the weekend. However, what we found most impressive was some of the up and coming talent that made its way to the stage. This year’s crown was taken by TAFE SA fashion graduate Kaila Alchin, who showcased her label ‘Moxie the Collection’. It was absolutely no surprise after seeing the unique and elegant creations she brought to the table, and we look forward to seeing the evolution of her brand.
A new local favourite that jumped on board to celebrate the occasion was Gelato Messina, who set-up a pop-up stall that literally had people lining up to indulge. This was partly due to their limited-edition SA special: the ‘For the Union Sundae’. We’re talking a custard tart, topped with a generous scoop of Farmers Union Iced Coffee gelato. Can confirm, it’s one for the books.
Continuing on down the mall, there were a number of fun photo opportunities including the beautiful floral backdrops, and the Bachelorette couch—where you could take a snap beside Angie. Due to their great success at last year’s event, Spendless were also back again with their Slide Lab. People could opt in to have a pair of slides completely customised with the—arguably—much needed help of local artists. Cloud Theory also set-up shop with their enchanting marshmallow and meringue desserts that are almost too cute to eat!
Essential Beauty were also on-board, offering discounted piercings from as little as $30 (sorry mums). Some of the other local retailers who were offering sales and samples included popular names like Adidas, the Body Shop, Kookai, Sephora and Alexandra Lingerie. Few were even kind enough to invite shoppers in with sweet treats and champagne for a very VIP walk through the racks. Adelaide’s east-end was particularly busy, with fashion power-houses like Harvey the Label, Tiger Lily and Zimmermann serving up prizes for the most insta-worthy pic of the day.
To wrap it up, it’s safe to say that we’re both sad and content with the departure of Vogue Festival for yet another year—because there’s only big and better things to come. To catch some of the best trends this season, head over to the Rundle Mall website and see the behind the scenes footage captured during the official Vogue Festival photoshoot.
Words by Kimberley Goodman