The next generation of TGI Fridays restaurants is about to hit Adelaide with the opening of a future look restaurant on Thursday 25 October, as part of the brand new $50 million redevelopment at Westfield Tea Tree Plaza, located in the north-east suburb of Modbury. TGI Fridays will be revealing the opening of its second restaurant in South Australia with festivities to not only celebrate the arrival of the latest restaurant, but Westfield’s newly upgraded entertainment and dining precinct.
Born in New York, TGI Fridays is the quintessential American bar and grill. Famous for the iconic ‘happy hour’, potato skins, cocktails, Buffalo wings and for being the first bar in New York to allow women entry back in 1965, TGI Fridays now provides Australia with a window into modern America. The highly popular American brand has expanded into 61 countries across the globe. With a 22-year history in Australia, the market continues to be a global leader in reinventing the brand to provide a modernised guest experience, as evidenced from the recent successful launches of new restaurants in Newcastle, Perth and Melbourne, with yet another opening still on the horizon this year alone.
There is no one better to help bring the refreshed TGI Fridays vision to life than James Sinclair, CEO of the Signature Hospitality Group, who acquired the TGI Fridays brand in Australia over 12 months ago. Sinclair saw an opportunity to transform the strong global brand of TGI Fridays by reinventing the dining experience in shopping centres, with a fresh new menu, featuring the best flavours of America and catering to the expectations of modern dining across South Australia. The new restaurant will be the second location for TGI Fridays in South Australia, and the thirteenth restaurant across Australia.
In partnership with world renowned Spanish design firm, LIVIT, James and his team have developed a brand new design concept for the brand in Australia that references TGI Fridays American heritage, but embraces contemporary design features such as inviting outdoor spaces, an open kitchen, modern high bars and New York inspired artwork. TGI Fridays will also continue its partnership with Nightlife Music, Australia’s premier music-tech company, to further amp their guest experience through hand-curated playlists.
TGI Fridays global culinary team have also been instrumental in reinventing the menu, including Kevin Miller, Global Executive Chef who was born and bred in New York and is an expert in American cuisine. The new menu brings a resurgence of American BBQ flavours and a strong connection with trends in Australia such as share style dining. The restaurant will also offer a range of beverage options, including famous cocktails and a customer-crafted gin and tonic option.
Sinclair says, “I am proud of the quality of cuisine we are providing and am excited to continue introducing new products in the market that I believe will be well received.”
“We have piloted our concept in smaller markets, crafted new products, refined the food, developed supply chain, elevated design, and now we’re ready”, says Sinclair. After tremendously successful openings in Newcastle, Perth and Melbourne, Sinclair believes the new brand and menu will be leaders in providing a modern American dining experience in the Adelaide market.
TGI Fridays Asia Pacific now has 13 restaurants throughout South Australia, Victoria, New South Wales and Western Australia.
To find your nearest TGI FRIDAYS, visit www.tgifridays.com.au.
For more information on Tea Tree Plaza, visit www.tgifridays.com.au/offers/
WHERE: Level 1, Westfield Tea Tree Plaza, 976 North East Road, Modbury