Robern Menz – 10 Years of FruChoc Appreciation Day

With the tenth anniversary of the iconic FruChoc Appreciation Day taking place on Friday 1 October, Robern Menz is calling on the SA Premier to turn the day into a public holiday for all South Australians.

An online petition has already garnered thousands of signatures from South Aussies near and far who want to have the day off to celebrate their appreciation for the quintessential locally made chocolate coated peach and apricot balls.

SA Premier, Steven Marshall, is being urged by Robern Menz and South Aussies near and far to take the celebrations to the next level and mark the public holiday in the calendar for the state in celebration of their appreciation for all things FruChocs.

To date, thousands of people have signed the petition and the SA Premier has reacted on social media, but Robern Menz is urging more South Aussies to get involved.

“What we’ve learnt over the last ten years is that people really love an excuse to dig in and enjoy more FruChocs than usual on FruChocs Appreciation Day,” said Robern Menz CEO, Phil Sims.

“This year we asked ourselves how we could make it even bigger and better for the people of South Australia and honestly, it’s tough to top a day dedicated to eating FruChocs – unless it was also a public holiday!” he continued.

“Whether it gets across the line or not, we think it’d be un-South Australian of us to not at least give it a shot and we’d love it if our fellow FruChocs enthusiasts would join us in having a bit of fun by signing it as part of our ten-year celebrations,” Sims concluded.

On the day, Robern Menz will bring the festivities to Rundle Mall and from 10am to 6pm the FruChocs team will be in the heart of Adelaide CBD at Gawler Place with an exciting line-up of activities, including free face painting, music, cake, fairy floss, a photobooth, games and more.

The fun-filled day will see appearances from Adelaide 36ers’ Murray Magpie, Thunda from Port Adelaide Football Club, SA Icons Larry Lamington, Mr Frog Cake and Adelaide Thunderbirds’ home girl Tori T-Bird. In addition to these locally loved mascots, Adelady’s Lauren De Cesare and Hayley Pearson will be around to spread the FruChoc love and celebrations, available for a meet and greet with a socially distanced elbow touch.

And if that’s not enough, for the first time in FruChoc history, the team at Robern Menz are releasing 500 limited edition FruChocs scented candles, in a FruChoc inspired box by local designer Casey C.

With a scent described as “like early mornings at the Central Market, with a hint of Malls Balls, blended with the thrill of victory at Adelaide Oval, delicately balanced with essence of Giant Rocking Horse, Larry the Lobster and Glenelg Jetty,” the FruChocs candle has approximately 30 hours burn time, vegan friendly, Australian made and costs $20.

The limited-edition candles will be available to purchase in Rundle Mall at the FruChocs Pop Up Shop on Friday 1 October as well as their three stores at Glynde, McLaren Vale and Hahndorf but you’ll want to make a dash to get your hands on them as they’re expected to sell out fast!

FruChoc fans who are unable to join in on the Rundle Mall fun will be able to visit any of the FruChocs Shops at McLaren Vale, Glynde, Hahndorf or even online to shop for 25% off store-wide, with a special offer soon to be announced for all online customers!

To step things up even further this year, FruChocs have collaborated with local restaurant, Seafire on the Marina to unveil a unique and jaw dropping FruChocs flavoured dry age steak for the extreme FruChoc lovers, accompanied by a FruChoc inspired dessert and cocktail to run from 1 October to 3 October.

“FruChocs are an iconic South Australian treat, and when the opportunity presented itself to collaborate with our unique flavoured dry aged steaks, we couldn’t be more excited! It’s a chance for customers to enjoy two of their favourite flavours in an exciting new way,” said co-owner of Seafire on the Marina, Justin Daysh.

Those that want to celebrate from home or the office, Robern Menz have their FruFam covered with ideas, including an abundance of FruChoc dessert recipes on their website to bake, memberships open on their website to take the oath and officially join the FruChoc Appreciations Society or simply encourage you to take some FruChocs to the office to share, or buy a packet to share with friends and family.

Since 1948, FruChocs products have been produced in the Robern Menz factory at Glynde, boasting over 100 million FruChocs made annually. In 2005, the legendary brand was certified as an ‘Icon of South Australia’, joining the ‘Bank SA Heritage Icons’ list.

For more information on special offers and activity taking place on FruChoc Appreciation Day, visit the Menz FruChocs Facebook page at or their website at


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