Robern Menz – FruChoc Appreciation Day Public Holiday

Robern Menz and over 1,500 South Aussies near and far so far, are calling on the SA Premier to turn the iconic FruChoc Appreciation Day into a public holiday for all South Australians.

The online petition titled “Make FruChoc Appreciation Day a Public Holiday for all South Australians” has accumulated almost 1500 signatures in under two weeks, collecting over 100 signatures each day and hundreds of comments in support .

With the tenth anniversary of FAD just around the corner on October 1st , Robern Menz CEO, Phil Sims, believes it’s the perfect time to take the annual celebrations to the next level, with 60 million FruChocs made each year, our own mascot Mr FruChoc, officially an ‘Icon of South Australia’ when we joined the ‘Bank SA Heritage Icons’ in 2005 and over 15,000 FruChoc Society members.

Phil Sims, CEO, Robern Menz said: “If there’s one thing we’ve learned over the last ten years of having FruChocs Appreciation Day, it’s that people really love an excuse to dig in and enjoy more FruChocs than usual. Even a few state premiers over that time have given it the official two thumbs up.”

“This year we asked ourselves how we could make it even bigger and better for the people of South Australia and honestly, it’s tough to top a day dedicated to eating FruChocs – unless it was also a public holiday! Because who doesn’t love a day off work almost as much as we all love FruChocs?

There’d be no having to answer the phone or deal with annoying colleagues, you could be solely focussed on the most important thing at hand – stuffing FruChocs in your mouth. So we’ve started a petition. Will it work? If enough people sign our petition, who knows? Stranger things have happened. But either way we think it’d be un-South Australian of us to not at least give it a shot. And un-South Australian of our fellow FruChocs lovers not to have a bit of fun by signing it.”


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