On June 3rd, 1991 The Myer Centre opened its doors to the public in the heart of the Adelaide CBD shopping precinct along Rundle Mall. This year, the Myer Centre will celebrate its 30th anniversary by taking influence from the iconic ’90s pop culture of its founding decade.

Staking its place in the Adelaide fashion scene, the Myer Centre over the years has been a destination for many iconic retailers; both local and national. The Myer Centre remains the largest shopping centre in the Adelaide central business district and houses South Australia’s largest Myer store, along with over 80 specialty shops. Responding to market trends and demands, the Centre’s offer has evolved over the last three decades and underwent a significant upgrade in 2013.

To celebrate this incredible milestone, the Myer Centre will be throwing a 10 day celebration that revisits ‘90s games, music and fashion, with a party that is sure to draw a crowd. There will be plenty of giveaways, prizes to be won and entertainment for the whole family.

Centre Manager Peter Lee says, “The Myer Centre Adelaide has long been a retail and social icon of Adelaide and the Rundle Mall Precinct. We are pleased to celebrate this incredible milestone with the Adelaide community.”

The Myer Centre will be saturated with the loved ‘90s aesthetic from the 4th – 13th June. The official launch day (Friday 4 June) will feature two fashion shows on the ground floor, at 12pm and 6pm. A DJ will also be playing memorable ‘90s pop and throwback hits throughout the evening. Guests will also be encouraged to engage with the ’90s theme, participating in games and activities.

“We are really excited to celebrate big this year, doing it in style with a spin on the fun and frivolous ‘90s culture. Retailers will be offering exclusive discounts and specials over this 10 day period, with shoppers able to win big.” says Caiti Bath, Marketing Manager of The Myer Centre.

From 4th – 13th June the Myer Centre ground floor will feature multiple pop-ups, games and interactive experiences for customers. Shoppers can even engage in a ‘90s claw machine filled with retailer vouchers ranging from $10-$150. Free for all to play, everyone can line up and have a go, while stocks last! When customers spend $50 in the centre between the June 4th-13th, they can take their receipt to the milkshake bar located on the ground floor to redeem a free milkshake.

Shoppers can go in the draw to win a $1,000 Myer Centre voucher by playing the interactive digital game ‘Fo Shiz: the ‘90s quiz!’. Including ‘90s sitcom quotes, Jonathan Taylor Thomas outfits and Madonna lyrics, shoppers will have the chance to show off their ‘90s trivia knowledge for their chance to win big.

In June 1991, the Myer Centre launched with the iconic and infamous Dazzeland theme park located on the top level of the Myer Centre. The thrilling rides and colourful interior are memorable, and that’s exactly what the anniversary celebrations and activations have in store. This event will take the community back to the nostalgic era of ice-cream trucks, crushed velvet, plaid blazers and claw-machines!

This Covid safe activation is set to be a fun filled and memorable experience for the Adelaide community, with plenty of opportunities to stop, stare, as well as snap and share!