Australia’s most iconic jams, sauces and condiments brand is about to make an entrance into the lucrative US market with the Beerenberg range of six Slow Cooker sauces soon to adorn the shelves of major retailers across that country.
The move follows the hugely successful launch of the Beerenberg Slow Cooker range ahead of our 2016 winter, when the sauces – four chicken options, a pork option and a beef option – proved to be an instant hit with busy food loving families keen to place wholesome and delicious food on the dinner table.
“The local experience told us that while we all live busy lives, we still want to feel engaged in the cooking process, we still want to serve our families and friends healthy and hearty dishes free of additives and preservatives,” Beerenberg’s Marketing Director Sally Paech said.
“The phenomenal uptake to the sauces – made from natural and local ingredients and used in recipes perfected on the family farm over generations –prompted us to look further afield…and we’re confident the six sauces will be as big a taste sensation among our American friends as they are here at home.”
The proudly South Australian family business that has called their farm on the outskirts of Hahndorf home for seven generations has now obtained Food and Drug Administration (FDA) and US nutritional labelling compliance.
It has recently concluded a distribution arrangement with the US’s largest distributor, United National Foods Inc, which will see the Beerenberg products available in California’s independent supermarkets from September.
“We hope this will be the first of many forays into the US market as those across the Pacific come to appreciate a quintessential taste of Australia,” Ms Paech added.
The Beerenberg Slow Cooker Sauce range comprises a Spanish Chicken with a hint of spicy deliciousness, a Creole Chicken Jambalaya with a distinctly southern bite, a French Chicken in the classic Coq au Vin tradition, a hearty Farmhouse Chicken, a fresh and fruity Cuban Mojo Pork and a homely and convivial Hungarian Beef Stew.