Solomon Street will be making a creative splash this summer with the launch of their Regent Arcade store in the heart of Rundle Mall.
With the slogan “eco fashion juicier than a mid-summer mango”, Solomon Street specialise in vibrantly patterned sustainable leisurewear and swimwear that radiates ‘70s vibes.
The mastermind behind the label is 25-year-old Lauren Crago, who designed all of the tropical fruity prints herself with no prior experience in the fashion industry.
Upon graduating from a degree in Graphic Design at the University of South Australia, Lauren created Solomon Street with the ambition of starting her own business and being her own boss.
“I always loved drawing and at my core I’ve always loved drawing botanicals, so I thought – just draw that!”, Ms Crago said.
After developing her business concept and model through the Say Yes program by Business SA, Solomon Street landed in their new store with the help of the Renew Adelaide Program.
Renew Adelaide Brand and Communications Manager Biela McMillan said that the program supports up-and-coming entrepreneurs and small businesses with a 30-day, rent-free, rolling lease model.
“We’re so happy to have Lauren as a part of the Renew Adelaide Program, specifically here in Regent Arcade, because we know that she’s just a great fit for the rest of the tenants and has a really strong business model behind her,” Ms McMillan said.
Solomon Street’s day and beachwear ranges are available in five unique prints designed by Lauren herself, with the Midnight, Foliage and Mustard prints showcased in store for the launch.
With the mission of creating ethical and sustainable fabrics, all swimwear products are made from fishing nets recycled in Italy and made into fabric.
“[Sustainability] is something that’s always been important to me,” Ms Crago said.
To support Australian businesses, Lauren’s quirky prints are then printed onto fabric in Melbourne before being cut, sewn and constructed into garments in Adelaide by local manufacturers.
The cosy yet colourful store also has an open view into her studio, where shoppers can see Lauren in action as she sews and constructs many of the garments herself.
“Regent Arcade is becoming a bit of a centre for theatrical retail, so [Lauren] will be sewing the clothes that she sells here,” Ms McMillan said.
Earlier this month, Solomon Street also appeared at the Bowerbird Markets and even hosted their Summer 18/19 Range Launch with a fashion parade at Raj House.
Solomon Street products can also be found at a variety of retailers including Karma and Crow, Pasadena Foodland Flowerbar, The Adelaide Remakery, Adelaide Flower House, Local Crowd and Eco Pages.
Located in Regent Arcade, Solomon Street is open Tuesday to Thursday 10am – 5pm, Thursdays 10am – 7pm and Saturdays 11am – 4pm.
Words by Tayla Giles
WHERE: Shop 32, Regent Arcade, Adelaide